In honor of Serena Williams’ upcoming retirement, Gatorade paid tribute to the tennis legend in their newest ad, narrated by none other than Queen Bey herself. The powerful ad focuses on the power of love, especially self-love, and the impact it can have on us and others.
As old footage of Serena flashes across the screen, Beyoncé reads:
When the world writes her down in history, we’ll begin where she started. At love. No points. Zero score. Just love.
Beyoncé continues:
It’s a love that we’ll remember through the generations. A love that started a movement. A movement to always love exactly who you are and who you can be. To be so in love with your identity that your very essence cannot be contained.
Further emphasizing the message behind her words, the Gatorade ad shows some of Serena Williams’ most iconic moments, including her effortlessly sliding into a split, screaming in triumph, and competing hard in tournaments. She is strong, confident, and unapologetic for claiming space in what once was a predominantly white sport.
The ad continues by discussing black pride, showing many young athletes and people of color performing with joy.
A movement to always love being a proud Black woman, a parent, a dreamer, a leader.
Beyoncé says as a glamorous Serena poses on the red carpet one moment and then high-fives her daughter Olympia on the tennis court the next.
The Gatorade ad concludes with Beyoncé saying:
To love being one of a kind. To always love being you. The whole you. The real you. So when we write her down in history, no matter who you are, no matter where you are, we’ll remember what she’s shown us. A movement to love you.
