True to its mission to inspire people to make a mark by pursuing their passions, Montblanc celebrates tennis champion Novak Djokovic with a limited edition tote. The Montblanc x Djokovic tote commemorates one of the greatest achievements a tennis player can make: the moment on March 8, 2021 in which Djokovic became the first player to remain in 1st place in the ATP ranking for over 311 weeks, breaking all previous records.
Limited to just 311 pieces worldwide, the design of this environmentally conscious black tote features the number “311”, the Djokovic’s signature and the Serbian flag. Montblanc, which has always been committed to social issues, will contribute to raising funds to support educational programs in collaboration with the Novak Djokovic Foundation on the occasion of the launch of this special limited edition.
Nicolas Baretzki, Montblanc CEO says,
Novak Djokovic is what Montblanc defines as a Mark Maker, an individual who embodies our brand ethos: What Moves You Makes You. He leaves his mark not only on the tennis court but makes a significant impact off the court as well because he is always driven by his passions and a higher purpose. We are proud to support his commitment to childhood education, a cause that is also rooted in our own brand DNA.
Originally from Serbia, Novak Djokovic has a number of on-court achievements: the record for weeks spent at number 1 in the world ATP rankings; 82 career titles, including the most Australian Open wins (9); and a total of 18 Grand Slam wins. And with his recent victory at the 2021 French Open, Djokovic became the first man since the Open was established, and only the third in history, to have won all major competitions twice.
With the same passion and determination that has enabled him to win on the court, Djokovic is a very active philanthropist who is committed to ensuring that every child has access to quality preschool education.
Tennis may be my passion but helping give more children access to education is my purpose. I am fortunate to be able to do what moves me every day both on and off the court, not only inspiring tennis fans but making an impact that really matters. I am delighted that Montblanc is once again part of this journey with me. — Novak Djokovic
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The black hue of the Montblanc x Djokovic tote recalls the iconic color of the Montblanc writing instruments, while the blue design elements evoke the planet and the oceans, underlining the importance of sustainability. The material used for this eco-friendly accessory has been carefully selected to minimize the environmental impact. Its contemporary design combines fabric made from ECONYL®, a sustainable nylon yarn made from regenerated waste that can be recycled and recreated, and elegant details in eco-friendly, zero-impact leather. The new tote bag is equipped with a practical zippered pocket positioned on the front that makes it even more functional. And it’s gorgeous – take a look below:
The tote bag is already available for pre-order on the Montblanc website and stores, but keep in mind there are only 311 in the world.
