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Tennis Champion Venus Williams Just Launched Her Own Vegan Protein Brand

Image Source: Happy Viking

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Tennis Champion Venus Williams Just Launched Her Own Vegan Protein Brand

The 40-year-old tennis icon has launched a new vegan recovery drink developed with the help of leading nutritionists and registered dietitians.

This week, iconic tennis star Venus Williams debuted her vegan protein shake brand.

Williams has partnered with beverage company Dyla Brands, makers of Stur Drink Mixes & FORTO Coffee, to develop Happy Viking.


Image Source: Happy Viking

According to Williams, Happy Viking is the only plant-based protein shake powered by Complete Body Mind Macronutrients (CBMM) – a unique blend of ingredients for your body & mind. It packs in 20 grams of protein, including all nine essential amino acids. The drink is also good for the gut with prebiotic fiber. Plus, it has been fortified in plant-based sources of omega fatty acids such as DHA Omega 3 and Oleic Sunflower Oil for brain health.


Image Source: Happy Viking

Williams health journey

The idea to create Happy Viking came after Williams was diagnosed with Sjögren’s Syndrome (an autoimmune disease) in 2011, which changed the course of her life.

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On the company’s website, she revealed that the condition ‘forced’ her to stop playing tennis, and left her in ‘constant’ pain.

venus-williams-just-launched her-vegan-protein-line1

Image Source: Happy Viking

In an interview, Williams said:

After being diagnosed with Sjögren’s Syndrome, I needed to find a way to fuel my body in a way that would mitigate symptoms of the disease and help me to return to the top of my game both on and off the court. I needed to find a way to take back control of my health.

The seven-time Grand Slam winner and four-time Olympic gold medalist then transitioned to a vegan diet after consulting her doctors. Her sister Serena Williams, a fellow vegan, also played a pivotal role in helping Venus make the switch.


Image Source: Happy Viking

Williams added:

In just 10 months, I recovered and won my fifth Wimbledon Championship and an Olympics Gold medal. I’ve now won 75 Championship tennis titles and had one of the longest careers in tennis history.

Since her health diagnosis, the athlete has worked with top nutritionists and dieticians to create a plant-based nutritional blend that fuels her mind and body and keeps her on top of her game. Her Happy Viking protein shake is formulated to deliver the same benefits.


Image Source: Happy Viking

She also said:

I created Happy Viking because I want other people to have healthy, effective, and delicious options to fuel their bodies so they can strive towards being their best self in every aspect of their life.

The plant-based Happy Viking shakes cost only $2.91 per bottle and are available in Vanilla Bean and Triple Chocolate flavors.

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The shakes are available to shop on the company’s website and through Amazon, and will launch at Kroger stores nationwide early next year.

Please share this story to let others know about Venus Williams’ new vegan protein shake brand.

Wife, dietician, and life-long tennis enthusiast and player. I honestly can't think of anywhere I'd rather be than on a tennis court!

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